Linda Balti, member of the CFDA, was seeking to create a new and fresh space for creatives to find work and for those to hire them. Almaday was aimed to be the new version of a job board. The look was to be forward and memorable, with arresting colors of red and imagery that pops.

My job was to give Almaday a face. I drew the logotype through so many variations to create something unique to the space. I also created the brand guidelines and curated moodboards for the brand. It was a wonderful exercise that pushed me to want to do more branding projects.